Luxury redefined

A whole new way to Go Green!

clipped from davidreport.com Spring 2008 will see the launch of a new joint-branded John Smedley/Better Thinking Luxury Redefined t-shirt. Made in Derbyshire from organic, fairtrade, extra-long staple Peruvian cotton with an exceptionally low water footprint – the Luxury Redefined concept takes sustainable design and communication to a new level. Supported by a product brochure and web site that tell the story through beautiful, evocative photography, the t-shirt combines the ultimate in luxury with the ultimate in sustainability.

~ by Naima on November 9, 2007.