Hooray for Hermes

08 Oct
What’s that smell? ….brand integrity?
clipped from
Hermes Vows No Change In Strategy
One of the reasons that Hermes seems to thrive where other luxury brands falter is that the brand has always eschewed ‘masstige’ — luxury aimed at the masses. While other brands have expanded and then discounted, Hermes has held on to a fine snobbery that has served it well even in the recession. That strategy isn’t set to change.
the brand has held off on expanding as fast as they could because they don’t want to squander the legacy of the company’s history.
Over the last 20 years the brand has expanded its cadre of artisans from around 300 to over 2,000 but they still can’t keep up with the demand for the popular Birkin bags beloved of celebrities and the wealthy
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Posted by on October 8, 2009 in General


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